Patronage

HELD UNDER THE PATRONAGE OF HIS EXCELLENCY Salman bin Abdulaziz Al Saud, PRIME MINISTER OF KINGDOM OF SAUDI ARABIA.

12000 +

Visitors

350 +

Exhibitors

75 +

Speakers

2

Summits

Get ready to dive into a world of endless possibilities

Get ready to dive into a world of endless possibilities

The Saudi Entertainment and Amusement (SEA) Expo brings together professionals from the world of entertainment and attraction under one roof, creating a unique global experience for like-minded individuals to connect. By collaborating, we can effectively address real-industry challenges and devise actionable solutions, ultimately sparking inspiration.

SEA Expo Connex

SEA Expo Connex brings together the global attractions industry for two days of strategic insight, exclusive destination access and meaningful industry connections inside Qiddiya City.

Designed for operators, developers, investors, suppliers and government stakeholders – Connex combines thought leadership, behind-the-scenes educational experiences and high-value networking across two of the world’s entertainment destinations: Six Flags Qiddiya City and Aquarabia Qiddiya City.

Official Strategic Partner

Official Strategic Partner

The General Entertainment Authority was established by Royal Decree No. (A/133) on May 7, 2016, to regulate and develop the entertainment sector to be a self-sustaining industry, in cooperation with relevant government authorities and the private sector. Through our ambitious strategy, we avidly work to improve the quality of life for everyone while also contributing to economic development through creating investment opportunities and thousands of jobs to fulfill the goals of Saudi Vision 2030.

Snapshot of exhibiting brands at SEA Expo 2025

2026 Advisory
Board Members

Majed M. Aleid

Chief Executive & Founders

Gates Hospitality

Monira Alsabah

Mohamed Attia

Damien Latham

Shifa Yusuff Ali

CEO

IdeaCrate Edutainment Company

Oliver Wood

Senior Director - Destination Development

Red Sea Global

Alex Schrott

Global Head of Waterparks &Amusement Rides

TUV SUD ME

Natalia Bakhlina

Partner

Leisure Development Partners (LDP)

Travis Kline

Executive Director

PIF Project

Monira Alsabah

CEO & Founder

PLAY Enterprises

George Emiris

COO

GRS Research & Strategy

Bryan Fish

Executive Director

PIF Projects

Mustafa Eryaşar

GM MEA Region

Outdoor Factory

Ali Husain

Founder

Hussak Adventures

Vivien Exartier

Executive Director

Saudi Entertainment Academy (SEA)

Jan Michael Taylor

Vice President, F&B

Six Flags Qiddiya

Kelly Timmins

Director, Marine Animal Operations and Sustainability

Atlantis Dubai

Myron Pincomb

CEO

IBCCES

Jason Dell

Director of Culinary

Six Flags Qiddiya

Louis Alfieri

Principal /Chief Creative Officer

Raven Sun Creative

Wess Long

President

StarGuard Elite

Dawn Venturas

Head of Department

Al-Qadsiah Saudi Club

Ahmed Habib

CEO

Edrak Entertainment

Ghassan M. Assi

COO

Trampo Extreme

Sascha Triemer

Vice President, Marine & Waterpark

Atlantis Dubai

Damien Latham

Chief Attractions Officer

SEVEN

Milton Dsouza

Vice President - Parks

Sela

Alwalid Albaltan

Chief Executive Officer

Rafeeh Entertainment Group

Nizar Fakhoury

Executive Director- Destination Development

Royal Commission for AlUla

Neil Dwyer

Hind Galadari

Head - Attractions & Ticketing Operations

Expo City Dubai

Olivia Wyrick

Senior Director, Operations & Aquatics

Qiddiya

Doug Stagner

Executive Director- Attractions

Saudi Entertainment Ventures (SEVEN)

Neil Dwyer

VP – Operations

Six Flags Qiddiya

Mohamed Attia

General Manager- Entertainment Division

Al Hokair Group

View All

Bringing together
an industry of

RIDES

RIDES

WATER-RELATED EQUIPMENT & SUPPLIES

WATER-RELATED EQUIPMENT & SUPPLIES

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

GAMES & DEVICES

GAMES & DEVICES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

SECURITY EQUIPMENT & SAFETY

SECURITY EQUIPMENT & SAFETY

CONSULTANCY

CONSULTANCY

FOOD & BEVERAGE

FOOD & BEVERAGE

RIDES

From thrilling roller coasters to interactive simulators, explore cutting-edge ride innovations redefining leisure attractions in the Middle East. Discover solutions tailored to create unforgettable experiences for theme parks and entertainment venues.

READ MORE RIDES

WATER-RELATED EQUIPMENT & SUPPLIES

Dive into the future of aquatic fun with advanced water park systems, pool solutions, and eco-friendly supplies designed for the Middle East's top leisure destinations. Perfect for creating splashes of excitement year-round!

READ MORE WATER-RELATED EQUIPMENT & SUPPLIES

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

Elevate your venues with state-of-the-art equipment for maintaining pristine facilities and engaging guests in active, participatory fun. Essential tools to keep the region's entertainment spaces a step ahead.

READ MORE FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

GAMES & DEVICES

From AR-enhanced arcade games to classic machines, discover gaming innovations that captivate and engage audiences of all ages, driving foot traffic and boosting revenue.

READ MORE GAMES & DEVICES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

Bring families together with imaginative indoor and outdoor solutions, from soft play areas to interactive experiences, designed to cater to the Middle East's demand for premium family-friendly venues.

READ MORE FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

SECURITY EQUIPMENT & SAFETY

Prioritise guest safety with cutting-edge surveillance systems, crowd management tools, access controls, and safety equipment designed for seamless integration into entertainment and leisure venues in the region.

READ MORE SECURITY EQUIPMENT & SAFETY

CONSULTANCY

Partner with leading experts to craft bespoke strategies for maximising guest engagement, operational efficiency, and ROI, to maximise the potential of your entertainment business.

READ MORE CONSULTANCY

FOOD & BEVERAGE

Indulge in culinary innovations that elevate the guest experience, from grab-and-go concepts to fine dining, tailored to complement the region's vibrant entertainment destinations.

READ MORE FOOD & BEVERAGE

Your Central One-Stop Hub for the Entertainment and Attractions Industry

Running for over 8 years in Riyadh, the heart of Saudi Arabia, SEA Expo is a truly global event that showcases the latest and greatest innovations for the development of this thriving market, all under one roof. We have created an event where everything has its space, giving you the opportunity to establish new connections and take your business to new heights whilst making your mark in the entertainment industry.

Connect with likeminded industry experts across the Middle East and Africa, driving collaboration and shaping the future of leisure.

Discover Saudi Arabia's Entertainment Future: 2025 Industry Report

Show Highlights

Experience groundbreaking innovations at SEA Expo - your gateway to the future of entertainment and attractions!

Day One - Highlights

Day Two - Highlights

Day Three - Highlights

WHAT THEY SAY

What the industry says

SEA is the region's event industry highlights—this year’s best in size, scale, and visitors. They've become the must-attend annual events for industry professionals!

Matt Richman

Matt Richman

VP Global Projects, TAIT (Summit Speaker)

SEA is an impactful expo, uniting industry leaders from entertainment under one roof! It’s a great chance to connect, network & bring new ideas to Saudi Arabia!

Nizar Fakhoury

Nizar Fakhoury

Executive Director, Royal Commission AlUla (Summit Speaker)

It's packed & we're exceptionally busy! To showcase your brand, you must be at SEA Expo in KSA. Last year was successful & this year too. We can't wait to be back next year!

Adham Badawy

Adham Badawy

GM Entertainment Develop, Al Othaim – Exhibitor at SEA

We are very happy to be here, it's our 5th time exhibiting at SEA EXPO and for us it’s the premier show in KSA; we made great contracts and connections, having great potentials!

Robert Cirjak

Robert Cirjak

Brand Ambassador - Wibit – Exhibitor at SEA

It’s a great experience! It's an interesting show where you can see growth. We are happy to be part of the biggest entertainment and amusement show in the region!

Eric Carangey

Eric Carangey

Managing Director of Legacy – Exhibitor at SEA

Sea Expo 2025
Media Partners

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Media Partner
Media Partner

Riyadh Front

SEA Expo will take place at the Riyadh Front; a state-of-the-art venue located in KSA. Set from 19 - 21 May 2026, it promises an unforgettable experience for industry professionals.

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